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Splash pages are pretty popular with MLM gurus, and many other companies or products. The question is do they work?


As an internet marketer, and web developer with ADD, I can’t stand them for many reasons, so we will cover MLM splash pages here.

What is a MLM Splash Page?

MLM splash pages are an introductory page to your Web site. They typically offer one or two of the following features:

• graphic or logo

• animation or flash movie

• choice of how to enter the site (flash/no-flash, etc.)

• technical requirements (browser, version, etc.)

MLM splash pages can be very popular, especially for designers, as they are a way to show your skills in Flash and other technologies on a single page. But before you run out and build your own MLM splash page, you should consider all the pros and the cons.

Pros to MLM Splash Pages

• MLM Splash pages are fast loading, they get all the information up quickly on the first page without scrolling.

• MLM Splash pages ensure that your readers see your animation or flash, at least once.

• They are a great way to show off your best work, like a portfolio.

• MLM Splash pages allow your readers to choose the site technology that fits them.

• You can then use your server logs to see what the breakdown is of your actual customers.

Cons to MLM Splash Pages

• The usability of a splash page is completely flawed. Your readers come to your site to enter it and a splash page prevents that.

• Many readers don't like splash pages - and in some studies 25% of visitors left a site right after seeing a splash page.

• Splash pages break search engines. Since many splash pages only include a flash animation there isn't a lot for a search engine to optimize on. And if you add content to the page in comments you can be penalized for spamdexing.

• The animation can be repetitive. Readers who have seen the flash don't often want to sit through it again, but if you forget to include a "skip" option they will have to.

• While the flash movie or fancy animation may look really nice, the impression they make may be one of pretentiousness rather than detailing your skills.

• If you submit your splash page to a search engine, the JavaScript codes that move customers to the next page may prevent the search engine from adding any page on the site.

My Opinion of MLM Splash Pages

I find them annoying. I don't like to link to them, and I don't feel that the benefits of choosing the site that works best for my browser outweighs the annoyance.

Often times, MLM splash pages are used as stand alone sales pages, often times a mile long and loaded with false testimonials, pictures and loaded with more “free” items than the actual product is worth, what does this tell you?

Again, as a web developer with ADD, I do not use them, do not recommend them and for most purposes, they are used for the wrong purposes.

If you are looking to capture leads, then create quality, SHORT lead capture pages and either purchase separate domains for them or utilize the cheapest option of sub-domains of your existing domain.

I personally, wouldn't recommend MLM splash pages. But once you've reviewed all the pros and cons, you should make your own decision.

I will recommend an all-in-one, generic self branding marketing system that will knock your socks off with hundreds of bells, whistles, lead capture pages, video capture pages, and auto-responder and much more. Visit BrentVanderstelt.com for more information.